Funnel— France
Sent > Replied > Positive > Call > Converted — 1 lead = 1 unit per stage
Scope: …(ICP1 actifs, hors dead/inactive)
Tunnel
Overall conversion: —
Sent
0
Replied
0— of prev
Positive
0— of prev
Call booked
0— of prev
Converted
0— of prev
No outreach events yet. Metrics will populate as you log "Mark as sent" / "Log response" from the Outreach panel.
By niche
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By template
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By channel (send events)
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MVP notes
- 1 lead = 1 unit per stage (COUNT DISTINCT lead_id). Multi-touch leads don't double-count.
- Dead / inactive leads count in Sent (if they were contacted before expiring) but are dropped from Replied / Positive / Call / Converted so the funnel stays honest.
- "Positive" is a PROXY for now — we count outreach_status IN (responded, call_booked, converted). Rejected + not_now are replied-but-not-positive.
- Period filter applies on leads.updated_at (MVP proxy). Per-stage timestamps will land when we wire outreach_events more tightly.